menu

NBC And Esquire Team Up For Men’s Cable Channel

NBC And Esquire Team Up For Men’s Cable Channel
Cities

The G4 network is due to be rebranded as a channel aimed at the modern man, with shows about cars, politics, fashion, and cooking.

Emma Hutchings
  • 13 february 2013

NBC is going to fold the G4 network and introduce a new channel in April. The Esquire Network is being called “an upscale Bravo for men” and will feature programming that captures the essence of the magazine. The content will not be duplicative, but the TV channel could feature vignettes or other short content that borrows from magazine features.

NBC And Esquire Team Up For Cable Channel

The Esquire Network aims to appeal to educated and sophisticated modern men, with a wider variety of programs. The NY Times reports:

The Esquire Network will offer shows aimed at capturing other areas of interest, like cars, politics, world affairs, travel, fashion and cooking. David Granger, Esquire’s editor in chief, said he expected the programming to be “not duplicative of what readers find in the magazine, but in the same wheelhouse.” Still, he said, there could be some crossovers. For example, “Funny Joke From a Beautiful Woman,” a feature Esquire has included on its Web site, could work as a piece between series, Mr. Granger said.

The network’s first original series are ‘Knife Fight’, a cookery competition featuring young chefs, and travel show ‘The Getaway’. It will also air the G4 series ‘American Ninja Warrior’ and acquired programs like NBC’s ‘Parks and Recreation’ and Showtime’s ‘Party Down’.

NBC

Cities
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

PURPLELIST EXPERTS

Kate Drane

Crowdfunding Start-Ups

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.