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Branding Firm Compacts 20 Years Of Design Work Into A Set Of Mantras [Pics]

Pearlfisher's ‘Have No Fear’ distills the company’s core beliefs into twenty values, which are illustrated in the book.

Emma Hutchings
Emma Hutchings on February 20, 2013.

Pearlfisher has launched a book to celebrate 20 years of design work. ‘Have No Fear‘ was designed, written and produced by the company’s studios in London and New York. It features twenty beliefs that have “defined Pearlfisher as an agency over the last 20 years.”

The beliefs include ‘Thinking from the Heart’, ‘Playing with Fire’, and ‘Afraid of Nothing’, and are illustrated on the page with typeface and nothing else, making a bold impact. This black and white, minimalistic style provides an example of how a simple idea can be brought to life through design.

Pearlfisher Book Celebrates 20 Years Of Design Work [Pics]

The first limited edition run of ‘Have No Fear’ comes in a choice of four cover colors: red, yellow, blue, and gray. Jonathan Ford, founding partner and chief creative officer at Pearlfisher, said:

People have many theories as to why Pearlfisher is special but the one thing that unites us all is Design. Now, more than ever, the importance of great design in bettering lives everywhere cannot be underestimated. ‘Have No Fear’ is a celebration of Pearlfisher, but importantly it is also a manifesto that champions risk takers. Those that challenge, discover and dream – and in doing so create change that makes the world a better place.

Click through to see some images of the new book:

Have No Fear

Thinking...