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Pepsi Steals Coca-Cola’s Super Bowl Characters In New Ad [Super Bowl 2013]

Advertising

Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.

Yi Chen
  • 10 february 2013


If you’ve been following the Super Bowl, or just the ads, you would have probably spotted Coca-Cola’s ‘Mirage’ campaign. The advertisement involved a race between cowboys, showgirls, and badlanders to get their hands on the beverage. Now, Coca-Cola’s rival, Pepsi, has hijacked the characters in a tongue-in-cheek video.

The 75-second video promotes Pepsi Next and was created in partnership with Funny or Die. ‘Actors vs. Soda Machine’ opens as one of the badlanders hops off his bike in front of a green screen and heads to grab himself a refreshment. We see a Pepsi vending machine, and a Coke one next to it. The badlander throws coins into the Pepsi machine, but nothing gets dispensed.

Characters-vs-Soda-Machine

Various other characters come a long and the group works up into a frenzy as they all try to get it to work. One guy at the other machine yells, “Hey, the Coke machine’s working.” but the group ignores him and continue to concentrate on the Pepsi machine.

Angelique Krembs, VP Marketing for the Pepsi trademark, commented on the video collaboration:

We both saw another opportunity to extend the conversation online with characters faced with a choice in cola. This is another example of Next’s comedic and clever real-time marketing approach. We continue to look for innovative and clever ways to drive awareness and trial for the product.

Watch the Pepsi ad below:

Pepsi

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