PepsiCo has partnered with British fashion designer Richard Nicoll to create a ‘Stella’ dress to promote the new low-calorie orange juice Trop50. Ad Age notes that this newly launched Tropicana-branded drink has 50% less sugar and 50% fewer calories than regular juice.
The 100% silk dress, which costs £555 ($872), is exclusive to Atelier-To-Go and is a limited edition with just fifty produced. It features a citrus print, keyhole button fastening to the back of the neck, short sleeves with double buttoned cuffs, and a contrasting orange back.
All profits from the sales of the dress will go towards Fashion Targets Breast Cancer.Tropicana’s marketing manager, Duncan McKay, said:
Trop50 is this year’s most exciting juice innovation so we’re thrilled to be working with Richard Nicoll, the hottest designer at the forefront of British fashion. Trop50 is perfect for those who are conscious of their calorie intake but do not want to compromise on taste.
You can see more of the dress and the designer in the video below: