To build excitement for the Google+ Hangout platform, Goodby, Silverstein & Partners created a virtual ping-pong tournament that has the best advertising agencies currently competing against each other. Under the recently-released Hangouts API, GSP’s virtual ping-pong tournament uses facial recognition and Hangout effects to track players’ head movements to control paddles during the game. Just imagine all those creatives furiously waggling their heads at Macbooks to beat their counterparts downtown (or across the East River).
Since the technology allows anything to ‘stick’ to the user’s head, the Hangouts API presents a tremendous opportunity for brands to create games of their own and insert branded accessories that will literally be font of mind for the player. See the current ranking of competing agencies below.
The objective of the project is to show, instead of tell, advertisers how to use Google+ Hangouts in a way that taps into their competitive natures and gets them thinking about the platform in new ways, rather than just as a videoconferencing tool.
PSFK has partnered with Google’s Creative Sandbox, a gallery of the best and most creative projects in advertising, to bring you ideas and inspiration for the new year. See more work from the Sandbox here and submit your own work.