PSFK Social Media Week Panelist: Steve Greenwood On Contextual Relationships

PSFK Social Media Week Panelist: Steve Greenwood On Contextual Relationships

An interview with a guest speaker at our Social Media Week event on the Future of Work.

Nestor Bailly, PSFK
  • 17 february 2013

PSFK Labs is excited to share an exclusive preview of our Future of Work report at Social Media Week NYC on Wednesday February 20th at 12pm. Piers Fawkes and the PSFK Labs team will be presenting cutting edge innovations as we discuss how Making Social Work in Collaborative Workplaces is the future of work. For more information click here.

Wednesday’s discussion will feature a leading panel of experts about how social media is changing how we work. We recently spoke with one of the featured panelists, Steve Greenwood, Founder of Brewster (@sgreenwood), about his work on improving how we can keep track of business contacts. If you have any questions for him, you can tweet them with #SMWFutureOfWork before our discussion so that we can include them in the talk.

What is the problem you are trying to solve?

Relationships are complicated and they continue to grow in complexity as we know more people. On a basic level, we fix your address book by gathering all updated merged contact information in one place and making your phone/email apps work better. On top of that, Brewster helps people stay in touch with who they know and brings back a sense of serendipity in understanding how all of our relationships are interconnected.

How does your product solve this problem?

Brewster helps you remember the hundreds of people in your world, reminds you when you should reach out to them, and enables you to easily access all contact information in one place. Brewster also provides you with an incredible search engine that helps you search by interests, location, employment and much more, making it easy to search in a fun and quick way.

What forces are affecting change in the work force/workplace?

Today, personal relationships have taken over the traditional job search engine. The people we work with become friends, friends become colleagues and industries continue to become smaller and more connected. Brewster helps frame relationships and contacts in the larger context of how we work and play — grounding our understanding of our industry and workplace on insights into relationships and real-life interactions. Brewster also helps you surface mutual connections and ties you never knew existed, helping you see opportunities you never saw before.

What do you think are the biggest factors for people to adapt to in these changes?

As technology changes the way we interact, it is important for people to have tools that provide context around relationships. We created Brewster to fix my own personal problem — nothing existed out there that really met my needs. Brewster is the reinvented address book — one that understands relationships, helps you keep in touch and in the process, helps you better understand the world (and workplace) around you.

Thanks Steve! 

To participate in this free presentation you must register by Tuesday afternoon, 24 hours in advance. Running from 12pm to 1:30 pm in the Bloomberg building at 731 Lexington Avenue, the Future of Work discussion is filling up quickly so we recommend that you show up early and be prepared to show ID.

If you are unable to attend, you can follow the Livestream here and get in on the conversation on Twitter with #SMWFutureOfWork.

For more information: PSFK’s Future of Work talk at Social Media Week


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Today

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Today

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Today

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Today

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Ethan McCarty

Tech Comm Disruptor

Design & Architecture Today

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Today

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Today

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.