Dutch Company Lets Customers Rent Designer Jeans
Mud Jeans has launched a new service that enables people to lease a pair for a year.
Rent The Runway has become a popular destination for renting evening dresses but can the system work for jeans as well? Dutch entrepreneur Bert Van Son’s company Mud Jeans has launched a new service that lets customers lease a pair for a year. Co.Exist explains the costs and options involved:
Customers pay a one-off 20 euro fee ($27), covering shipment and admin, and then 5 euros a month for a year (80 euros in total). At the end of the contract, they have three options. They can send the jeans back. They can get a new pair, paying a reship cost and the lease fee. Or, they can choose to keep the jeans, paying another four months at 5 euro plus a further 20 euro deposit. That goes towards another pair, when they eventually need one.
The jeans, which are made of high-end organic cotton from Turkey, are either washed, repaired and reused when the customer sends them back, or they are shredded and returned to the factory.