Auto-Inspired Urban Furniture Collection By Smart And BoConcept

Auto-Inspired Urban Furniture Collection By Smart And BoConcept

Car-maker and furniture retailer collaborate on a collection targeted at space challenged city dwellers.

Dave Pinter, PSFK
  • 18 february 2013

For the automotive obsessed, there are already a few options for outfitting your home to reflect your motoring taste. These examples here and here exist at the higher end of the affordability spectrum. A collaboration between smart and Danish furniture retailer BoConcept is bringing car culture into the living room in the most accessible way we’ve seen yet. Inspired by the smart fortwo cabrio, Smartville is a new furniture and accessory collection which aims to solve the small space challenges of urban living.

The collaboration began as creative exchange about urban design and resulted in the two concrete projects because the requirements in terms of design, functionality and quality are very similar in both areas. The increasing limitation of usable space is a big challenge both in the car industry and in the design of living space – especially in the context of an urban environment and city living. This is why smart and BoConcept have both risen to the challenge of developing intelligent, space-saving solutions, but with no compromises in terms of design and quality. For example, the intelligent smart mobility concept provides an answer to limited parking space and multifunctional furniture helps optimise limited living space. At the same time both manufacturers offer their customers the widest possible options for individualising their products.

smart BoConcept

smart BoConcept

The Smartville collection consists of three furniture pieces; a modular sofa, chair and table. The accessories range from tableware to small sculptures. The collection is priced from $9 to $2,995.






smart BoConcept

To compliment the furniture line, the design teams at smart and BoConcept are offering a special edition fortwo BoConcept cabrio. The exterior and interior feature a distinctly Danish touch in terms of color and material palettes. The brown accents are a nod to wood colors commonly used in the furniture world.

smart BoConcept

The interior emphasizes natural materials, seats, door panels and the dashboard are wrapped in a mix of leather and felt. A pop of color comes from the bright yellow color dash mounted tach and clock.

smart BoConcept

smart BoConcept

The Smartville furniture collection will be available at BoConcept stores and online in March 2013. BoConcept stores in select cities around the world will use smart BoConcept cabrio as a brand ambassador vehicle.



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Derek Man Lui

Copywriter / Map Hacker

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Yesterday

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Yesterday

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Yesterday

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Yesterday

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Yesterday

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Yesterday

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Yesterday

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.