The music streaming site reveals which nominees would win if it was up to their users.
There have been lots of algorithm systems recently that claim to predict everything from box office success to disease outbreak. Now Spotify is predicting the winners at this weekend’s Grammy Awards based on streaming data.
Their predictions reveal which nominees would win if it were up to Spotify users, as they examined who was the most popular by looking at song and album streams.
Their key predictions based on streaming data include: Gotye will pick up Record of the Year and Best Pop Duo/Group Performance, Mumford & Sons’ ‘Babel’ will win Album of the Year, The Lumineers will take home Best New Artist, Carly Rae Jepsen will snag Best Pop Solo Performance, and Carrie Underwood’s ‘Blown Away’ will win Best Country Song.
Spotify is also holding a sweepstake for fans to predict who’ll win in each category, with a new one each day. Those who share their predictions will be entered into the draw for the chance to win an all-inclusive trip to L.A. and a pair of tickets for next year’s show. Each category they correctly predict will also give them the chance to win Spotify Premium for 6 months.