Starbucks Trials Video Drive-Thrus
The system, currently being tested in Washington State, allows drivers to see the employee taking their order.
Drive-thru intercoms are notorious for their bad, scratchy sound that often make it impossible to hear your order repeated back to you. These may soon be a thing of the past, as an unofficial fan site notes that a new video ordering system is currently being trialed by Starbucks in several Washington State locations.
StarbucksMelody.com traveled to a drive-thru store in Burien to check out the experience and take some photos. The video technology enables the driver to see the employee taking their order and vice versa, which should improve customer service and provide a friendlier, more relaxed drive-thru experience.
As you can see from the pictures, drivers and passengers can look at a friendly face when they place an order, rather than just talking to a machine and hearing an anonymous person’s voice.