menu

Stella Artois Latest Campaign Highlights The Artist [Video]

Stella Artois Latest Campaign Highlights The Artist [Video]
Advertising

The Belgian beer company's newest ad, celebrating craft debuted during the Oscars on Sunday night.

Daniela Walker
  • 26 february 2013

‘The Artist’ is the title of Stella Artois‘s latest commercial, and no, it is has nothing to do with the Oscar-winning silent film, although it did debut during the Academy Awards on Sunday night. The sophisticated and understated ad, focuses not on the Belgian beer but on the iconic Artois chalice and the artistry in making it, from glassblowing to painting the logo on the front.

The ad, developed by New York creative agency Mother, features a dapper gentleman – The Glassmaker – meticulously creating a chalice, forming its shape, hand stamping the stem, and delicately painting it. He then places it in a box, where it goes straight to the bartender. The voiceover tells us:

If this much care goes in to the Chalice, imagine what goes in to the beer…

The appreciation of artistry made it the perfect choice to air during the Oscars. Says brand director Rick Oleshak:

Stella Artois has long been a supporter of great film and an admirer of the craftsmanship of exceptional filmmakers.We celebrate their work as a sponsor of iconic film festivals around the world, including the Cannes Film Festival and the Sundance Film Festival here in the United States. As the eyes of the world turn[ed] to the celebration of great film here in the U.S. [during the Oscars], it seemed only appropriate to debut this new ad.

The 30 second spot will run until April, and is part of a new campaign in the US for the company, that will ‘evolve to feature an inventive mix of digital and traditional elements.’

For now, check out the ad below:

Stella Artois

 

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Trending

Get PSFK's Latest Report: Future of Work

See All
Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

PURPLELIST EXPERTS

Reece Pacheco

Video Content, Predictive Analytics

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Design Today

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

No search results found.