Tamagotchi is a virtual pet gadget that was originally created in Japan, and soon swept the world in the 90s. Since 1996, 76 million Tamagotchis have been sold globally and the company behind this, Bandai, hopes to increase this number further with its newly launched mobile app with the help of Sync Beatz Entertainment.

The Tamagotchi L.i.f.e  (love is for fun everywhere) app recreates the nostalgic experience of the original pocket-device. The graphic is simple, and users can take care of the virtual pet and interact with it by pressing buttons that simulate feeding, playing, disciplining, and cleaning up after.

Shin Ueno, chief marketing officer at Sync Beatz, explained that:

The idea was to base the gameplay on the original Tamagotchi that everyone knows and loves. As we move along, every two months, we’ll refresh the app, and it will evolve.