menu

Tattoo Artists Challenged To Fill In QR Code & Scan For Job Interview

Tattoo Artists Challenged To Fill In QR Code & Scan For Job Interview
Advertising

A Turkish ad agency creates a unique job application printed in the local newspaper.

Ryan Gerhardt
  • 21 february 2013

It’s not unheard of for job applicants to take placement tests regarding their qualifications to get an interview. Usually they’re field-specific or general aptitude tests, like the SATs, but how would you test, say, a tattoo artist? Sure, generally some artistic ability, anatomical knowledge, and a steady hand wouldn’t hurt. But how do you ‘test’ them? We can’t imagine too many people would line up to have the new guy ‘test his skills’ on their arm.

BÜRO, an advertising agency from Istanbul, launched a new campaign in an attempt to help a tattoo parlor find a happy, less painful, medium for testing prospective artists’ skills.

Berrge Tattoo, a tattoo shop in Turkey, was in need of a new tattoo artist when they turned to BÜRO to promote the opening. But Berrge didn’t want just anyone applying. They wanted to know right away whether the applicant had the necessary artistic skills and steady hand required for a great tattoo. BÜRO’s execution was nothing less than pinpoint perfect.

To promote the job opening, Berrge placed a ‘test’ in a newspaper print ad: a blank QR code. The way the ad worked was that applicants had to fill in the QR code along the lightly outlined figure, taking extra care to be precise – only those QR codes that met a certain standard of precision would successfully scan. Once the applicant has scanned their completed QR code, they were free to fill out an application for the open position.

 

Berrge-tattoo-QR-code-test

 

It’s an undeniably interesting twist on the QR code. The codes were pegged at their inception as the ‘next big thing’ in digital advertising. Since they’ve been introduced, they’ve returned terrible engagement/scan rates and general apathy from the public. Here, however, the QR code isn’t a substitute for content, as tends to be the case, but a ‘reward’ for engaging the content.

Berrge Tattoo

BURO

Images via Ads of the World and BURO

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Paula Scher

Graphic Design, Branding, Print Design, Design

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.