Tesco is pondering a more tantalizing reward for its cardholders than your average superstore. Instead of handing out discount coupons, or throwing in an extra Chobani as a token of its appreciation, it is mulling over gifting frequent shoppers with free subscriptions to its new TV and movie streaming system. According to its website, granting access will be a way to say “thank you” to consumers and may help keep them coming back.
The service, Clubcard TV, is being piloted by Tesco staff prior to being made widely available, and comes after major competitor Sainsburys announced its intention to roll out a movie-on-demand initiative back in August 2012. It will feature a variety of films such as ‘Batman’ and TV shows like ‘Two Pints Of Lager and a Packet Of Crisps.’
The supermarket chain, which purchased an 80% stake in Blink Box in 2011, will run its service like existing models such as Hulu and Netflix, but as it is currently in beta, final details are yet to be confirmed.