Emma Mcilroy and Julia Parsley are two young creatives from Portland who left their corporate jobs at Nike to launch their niche fashion collection called ‘Wildfang,’ which they are calling “the world’s first home for tomboys.”
Wildfang is the German word for “tomboy” and the curated fashion line is geared towards women who want to forego the floral skirts for an edgier, more androgynous look. The brand describes itself as “more than a trend. It’s an attitude, a community and a way of life.”
They officially launches tomorrow, 1 February at 12pm PST, and their feature video will feature a mixture of female sports stars, musicians, and creatives, including Kate Moennig, Megan Rapinoe, Hannah Blilie, Laurel Pantin, and Nadia Sarwar.
Mcilroy explains how the brand initially came about:
We’ve felt all our lives like there was no one out there catering to our needs. We kept finding ourselves in the men’s department at urban Outfitters, salivating over styles we wished we could wear.
Wildfang (Not active until Feb. 1, 12 pm PST).