menu

Topshop And Google+ Create Real-Time, Interactive Fashion Show

Topshop And Google+ Create Real-Time, Interactive Fashion Show
technology

The brand will use the tech company's platforms to connect with fans through hangouts, runway cameras, and apps to give them a live behind-the-scenes experience.

Emma Hutchings
  • 13 february 2013

Topshop has partnered with Google to leverage it’s social assets for the brand’s upcoming fashion show. It is re-imagining ‘The Future of the Fashion Show’ and giving fans access to every aspect of the event.

‘Model Cam’, a real-time micro camera worn by a model, will enable online viewers to see what she sees as she walks down the runway, with footage shared across digital platforms. Google+ will host content around the making of the show, bringing exclusive access to models with a digital diary called ‘Road to the runway,’ which follows them from the first fitting to the moment they hit the catwalk.

Topshop Partners With Google+ For Innovative Fashion Show

Topshop will host a red carpet hangout on the day of the fashion show, which will be livestreamed on Google+ and YouTube. Viewers will also be able to log into cameras in Topshop’s HQ to get a behind-the-scenes look and ask the design team questions.

A ‘Be the Buyer’ fashion hangout app will allow fans to create their own moodboards by mixing their favorite pieces on the runway, and receive advice from international buyers and Topshop’s in-house team. Marvin Chow, global marketing director of Google+, said:

We’re thrilled to be working with Topshop to bring everyday fans together and allow them to experience this seasons fashion show through almost every lens imaginable. Topshop has done an amazing job of creating an unprecedented experience through a number of Google technologies to connect fans with the highly coveted models, designers and influencers behind popular culture and fashion. Just another fantastic experience for our growing Google+ community.

Topshop

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Kate Unsworth

Fashion and Wearable Tech

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.