Online platform s[edition], which renowned contemporary artists use to sell their digital limited editions, is bringing British artist Tracey Emin to Times Square throughout February. Her collection of digital valentine messages, “I Promise to Love You,” will play throughout the month as part of the “Midnight Moment,” a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.
This series of neon works will be shown every night from 11:57pm-midnight on fifteen of the largest digital displays in Times Square. They will also be exclusively available for purchase at www.seditionart.com.
The six artworks are focused on the theme of love, with the glowing words slowly spelling themselves out, “as if being written by the invisible hand of Tracey herself.”
The s[edition] blog will showcase photos of valentines sharing a kiss in front of Tracey Emin’s works in Times Square, which can be submitted via Twitter or Instagram using the hashtag #MidnightMoment. Those who take photos from 11:57pm–midnight with “I Promise to Love You” in the background will receive a Tracey Emin digital limited edition. They will also be entered for the chance to win the complete neon collection and signed copies of Tracey Emin’s books.