Trojan ‘Safe Ride’ Cabs Give Riders Free Condoms

Trojan ‘Safe Ride’ Cabs Give Riders Free Condoms

The prophylactic company is promoting safe sex this Valentine's Day with NYC cabs that quiz passengers on sexual health for prizes.

Ryan Gerhardt
  • 13 february 2013

This Valentine’s Day, it’s going to be ‘Cash Cab meets condoms.

Courtesy of Trojan Brand Condoms, this Valentine’s Day weekend will see select NYC taxi cabs transformed into condom-sporting Trojan Safe Ride taxis.

As part of Trojan’s National Condom Month campaign coordinate by Edelman, the prophylactic company is using Valentine’s Day to promote safe sex among New York City residents with a fun, interactive sex-ed. taxi experience. The Trojan Safe Ride cabs will provide a complimentary cab ride in the Greenwich Village and New York University areas of Manhattan to couples and passengers out on the town, with the twist of quizzing them about sexual health during their ride.




Although unaffiliated with Ben Bailey or the Discovery Channel, the Trojan Safe Ride taxis will work very similarly to the popular game show ‘Cash Cab.’ Participating riders can answer questions about sexual health, administered by Trojan Brand ambassadors, and earn prizes along their trip. Passengers who correctly answer five or more questions receive a Trojan Brand prize pack, and those ‘sex-perts’ who manage to answer all of their questions correctly win a year’s supply of Trojan Condoms.

The cabs, which will run from 7 PM – 2 AM on February 14th and 15th within this designated area, are part of a campaign created in conjunction with the American Sexual Health Association (ASHA). As Bruce Weiss, VP of Marketing for Trojan, points out:

While using a condom is easy, it is important that people have the facts to ensure they are using them consistently and correctly, and that we continue to dispel the myths associated with condom usage.

The Safe Ride cabs, which will be the most visual ‘stunt’ aspect of the campaign, are part of a larger campaign initiative by Trojan and the ASHA. The campaign also includes an informational website called ‘Condomology’ ( and a short film on ‘The History of Condoms.’

Drivers of the Safe Ride taxis are all specially selected limousine drivers, and will have an accompanying Trojan representative to administer the quiz.


If taxis with ads shaped like condoms in place of the regular taxi top ads aren’t a fun and engaging way to broach a sometimes-sensitive topic, we don’t know what is.

Trojan is certainly no stranger to public, in your face marketing tactics. The last big New York City stunt by Trojan, a vibrator giveaway from NYC-style hot-dog carts in August, ran into problems with the city for not having the proper permits and documentation. Mark Gromosaik, a product manager for Trojan parent company Church & Dwight Co., assures that will not be a problem this time around.

The Safe Rides and National Condom Month initiatives are also a good platform to build buzz around the Trojan brand, as they get ready to release Trojan Crazy Sexy Feel lubricants this spring. The sexual lubricant market is roughly half the size of the half-billion dollar condom market, and largely untapped by Trojan.

This Valentine’s Day weekend, enjoy a Safe Ride with that specially someone. If you want to brush up on your sexual health knowledge beforehand, you can visit the newly launch Condomology website here.


Church & Dwight Co.


Images via Edelman


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.