UK’s Territorial Army (TA) has recently launched its recruitment drive with a series of ads that show live footages of soldiers on the job. The short videos will air on ITV, and are also available on YouTube.
The 60-second spots will run over a two-week period and feature TA soldiers going about in their everyday duties as reservists in Afghanistan. In one of the videos titled, “Captain at Work,” The camera crew meets Val, a VA Officer who is preparing for a briefing session. The videos depict how ordinary people can volunteer and serve their country to help with amazing things.
The campaign was created by JWT London and includes 150 regional events over the next month to promote TA. Some of the events include open evenings, recruitment stands, demonstrations, and discovery days. Watch one of the clips below: