Valentino Creates Disappearing Camouflage Collection

Artist Liu Bolin stages live art performance in Milan to celebrate S/S 2013 men’s line.

Valentino‘s new camouflage men’s collection was launched in an innovative way this January, with Chinese artist Liu Bolin creating one of his original art pieces live.

Bolin is know for painting himself into urban surroundings: he has hidden himself in front of graffiti-covered walls, advertisement billboards and the produce aisle of a grocery store. His work was perfect for the collection, which reinvents the camouflage print onto clothing, shoes and small leather accessories.

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The artist was painted to blend in with the wall of mannequins dressed in the collection at the Italian luxury brand’s store in Milan. Speaking about the collaboration, Bolin said:

Disappearing amongst the mannequins and the clothes in store was like going back to my artistic roots. For my performance series of photographs ‘Hiding in the City’ I had originally chosen to wear a military uniform then for various reasons I decided on a Maoist uniform. During the Valentino in store event I wore the trousers from that uniform, shoes and jacket were instead from the Valentino Camouflage collection. These pieces reminded me of a time when I had considered entering into a military career, which I then abandoned for my artistic vocation.

The collection was created using a high tech process which involved having the fabric cut, heat-bonded and overprinted to create a dimensional texture. The marketing for the line also mimics Bolin’s work with the designer gear displayed, almost hidden, against a printed backdrop.

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You can see Bolin disappear amongst the Valentino creations below:

Valentino

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