menu

Valentino Creates Disappearing Camouflage Collection

Valentino Creates Disappearing Camouflage Collection
Advertising

Artist Liu Bolin stages live art performance in Milan to celebrate S/S 2013 men's line.

Daniela Walker
  • 4 february 2013

Valentino‘s new camouflage men’s collection was launched in an innovative way this January, with Chinese artist Liu Bolin creating one of his original art pieces live.

Bolin is know for painting himself into urban surroundings: he has hidden himself in front of graffiti-covered walls, advertisement billboards and the produce aisle of a grocery store. His work was perfect for the collection, which reinvents the camouflage print onto clothing, shoes and small leather accessories.

liu-bolin-valentino-2013-spring-summer-camouflage-collection-2

The artist was painted to blend in with the wall of mannequins dressed in the collection at the Italian luxury brand’s store in Milan. Speaking about the collaboration, Bolin said:

Disappearing amongst the mannequins and the clothes in store was like going back to my artistic roots. For my performance series of photographs ‘Hiding in the City’ I had originally chosen to wear a military uniform then for various reasons I decided on a Maoist uniform. During the Valentino in store event I wore the trousers from that uniform, shoes and jacket were instead from the Valentino Camouflage collection. These pieces reminded me of a time when I had considered entering into a military career, which I then abandoned for my artistic vocation.

The collection was created using a high tech process which involved having the fabric cut, heat-bonded and overprinted to create a dimensional texture. The marketing for the line also mimics Bolin’s work with the designer gear displayed, almost hidden, against a printed backdrop.

valention-camouflage-collection-liu-bolin

You can see Bolin disappear amongst the Valentino creations below:

Valentino

+Advertising
+camouflage
+Culture
+Design
+Europe
+Fashion
+fashion / apparel
+Ideas
+Luxury
+performance art
+Retail
+work
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Yesterday
Automotive Yesterday
No search results found.