Agency Mayo DraftFCB created the first billboard that produces potable water from the air for UTEC, the University of Engineering and Technology in Peru. Lima is the second largest capital in the world set on a desert, and a lot of the residents draw water from wells, which can get polluted.
As it doesn’t rain often in the city, but atmospheric humidity is 98%, the billboard could prove very useful for the locals. The generators capture the air humidity and turn it into purified water, which is stored in tanks and can be retrieved by residents from taps at the base of the billboard.
The functional billboard not only advertises the capabilities of the university, but also helps solve a real need for the area. You can check it out in the video below: