British Airways Hosts Hackathon With Top Silicon Valley Execs At 30,000 Feet

British Airways Hosts Hackathon With Top Silicon Valley Execs At 30,000 Feet

During a flight from San Francisco to London, 100 guests will try to tackle the issue of "global misalignment of talent."

Emma Hutchings
  • 22 march 2013

British Airways plans to capitalize on the confined space of a plane by hosting an 11-hour hackathon in the sky. The ‘UnGrounded‘ innovation lab will take place during the summer on a private flight from San Francisco to London.

It will try to tackle the issue of “global misalignment of talent,” as some places in the world have an entire generation of brilliant minds who don’t have the opportunities or partnerships they need, while other places have more opportunities than qualified people.

British Airways To Host Hackathon With Top Silicon Valley Execs At 30,000 Feet

One hundred forward-thinking founders, CEOs, venture capitalists, and Silicon Valley game-changers, are being handpicked and put on the flight. On board, they will innovate and collaborate to find an effective solution to the growing global challenge.

They will be tasked with designing a platform to inspire and connect talent with civic and commercial opportunities, to accelerate innovation in communities around the world. When they land in London, the group will present their ideas to ranking delegates from the United Nations to decide how to put them into action.



Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Culture Today

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Today

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Volker von Kardorff

Lighting Design, Architecture

Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Today

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.