British Airways Hosts Hackathon With Top Silicon Valley Execs At 30,000 Feet

British Airways Hosts Hackathon With Top Silicon Valley Execs At 30,000 Feet

During a flight from San Francisco to London, 100 guests will try to tackle the issue of "global misalignment of talent."

Emma Hutchings
  • 22 march 2013

British Airways plans to capitalize on the confined space of a plane by hosting an 11-hour hackathon in the sky. The ‘UnGrounded‘ innovation lab will take place during the summer on a private flight from San Francisco to London.

It will try to tackle the issue of “global misalignment of talent,” as some places in the world have an entire generation of brilliant minds who don’t have the opportunities or partnerships they need, while other places have more opportunities than qualified people.

British Airways To Host Hackathon With Top Silicon Valley Execs At 30,000 Feet

One hundred forward-thinking founders, CEOs, venture capitalists, and Silicon Valley game-changers, are being handpicked and put on the flight. On board, they will innovate and collaborate to find an effective solution to the growing global challenge.

They will be tasked with designing a platform to inspire and connect talent with civic and commercial opportunities, to accelerate innovation in communities around the world. When they land in London, the group will present their ideas to ranking delegates from the United Nations to decide how to put them into action.



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