Rovio Entertainment is moving from having games as it’s only form of entertainment, to becoming a media company. This weekend it is launching Angry Birds Toons, an animated series that will be viewable on select video-on-demand channel providers and TV stations around the world.
The cartoons, which are only 2 minutes and 45 seconds long, will also be available from a dedicated video distribution channel launching across all of the Angry Birds game titles on smartphones and tablets. To watch the series through this channel, fans simply need to download the latest update for any Angry Birds game, which will unlock the new channel button on the homescreen.
There will be 52 episodes of Angry Birds Toons, with a new episode released each week, starting March 16th on TV broadcast and March 17th in all Angry Birds apps and video-on-demand platforms. Mikael Hed, CEO of Rovio, said:
We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail. We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.
Check out a preview below: