To celebrate the 60th anniversary of the Chloé, Barneys New York created a unique and exciting window displays. The project was a collaboration between the department store and Recine, a hairstylist and visual artist. The end result was more of an art installation than a typical window display.
Five iconic creations by former Chloé designer Karl Lagerfeld are installed along Madison Avenue. Passers-by of the store were captured not only by the amazing dresses, but also the eccentric hair sculptures Recine created.
Barneys New York Creative Director Dennis Freedman understood very clearly that I view this not as a window, but as an installation. We translated hair into something that has nothing to do with hair. It’s always my starting and inspiration point to create something explosive and interesting, and something for people to stop and stare and look at.
Take a look at the video below to get a glimpse of the window displays and how they came together: