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E-Retailer Opens Physical Store Where Shoppers Can Try On Products

This unique store concept bridges the gap between the offline and online retail experience.

Emma Hutchings
Emma Hutchings on March 13, 2013.

Bonobos Guideshops are brick and mortar spaces that allow shoppers to try on items but not take them home. The unique men’s clothing store concept bridges the gap between the offline and online world.

Described as “e-commerce showrooms,” they are Bonobos’ answer to the traditional retail experience. There are currently five Guideshops in New York, Boston, San Francisco, Chicago, and Washington D.C., with five more planned by the end of the year.

Bonobos Guideshops Have Items To Try But Not Buy

The stores, which have limited inventory, enable men to try items on for fit, put outfits together, and receive advice from the Bonobos Guides. If they find something they like, they can order it from the website with free shipping and will receive the item 1-2 days later.

Shoppers can make an appointment with a Bonobos Guide who will help them find just what they need. This concept helps staff focus on service and customer experience. Check out the video below to see inside a Bonobos Guideshop:

Bonobos Guideshop

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