Random House Australia creates cover design that turn into a self-addressed envelope to encourage people to donate books.
Donating books is made easy and even fun with Mailbooks for Good, the innovative brainchild of creative agency BMF and publishing company Random House Australia. The innovation is basically a specialized book dust jacket that transforms into a self-mailing parcel package when turned inside out.
Once the reader finishes a book, all he or she needs to do is turn the dust jacket inside out, wrap it around the book and simply drop the package in the post. The dust jack is already paid for and self-addressed to The Footpath Library, an organization that gives donated books to the disadvantaged and homeless.
The purpose of Mailbooks for Good is to encourage people to share the gift of reading and spread literacy. Plans are in the works for the design to be patented and rolled out internationally.
The first series of books with these special dust jackets are currently available at Gleebooks bookstores in Sydney, but will soon be released nationwide.
For more information on Mailbooks for Good, watch the video below: