British cane sugar brand Tate & Lyle Sugars created a pop-up cake hotel to launch it’s new ‘Taste Experience’ range of golden and brown cane sugars. Located in London’s Soho, the ‘Tasting House’ enabled fifty competition winners to sample a range of different treats. These were created by Miss Cakehead and a team of food artists including Sarah Hardy Cakes, Nevie Pie Cakes, Cakeadoodledo, Carina’s Cupcakes, Rosalind Miller, Juliet Sears, Two Little Cats Bakery, and more.
All of the elements of the cake hotel took over 2,000 hours to bake using more than 600 kilos of Taste Experience sugar. The edible furnishings include vanilla sponge cushions, windows and walls clad with macaroons, a meringue rug, marshmallow garlands, and a bath filled with caramel-coated popcorn.
The Tasting House featured eight rooms, each one created with a different sugar in the Taste Experience range, which are inspired by regions around the world. They included a Mediterranean-inspired bedroom with edible furnishings, a popcorn-filled bathtub, floating meringues and edible pearlescent popcorn bunting, all created using Light Soft Brown sugar.
A Pirates of the Caribbean room featured a huge treasure chest full of edible pearls, ginger spiced doubloons and cutlasses, rum and raisin chocolate brownies and tea cakes, all made from the Caribbean-inspired Light Muscovado sugar. The British-inspired golden syrup sugar room had a giant golden-syrup lion, patriotic treacle tarts in the shape of the British Isles, and a tall tower of donuts. Click through to see images of the cake hotel: