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Coke Video Vending Machine Makes Buyer Work With On-Screen Partner

Beverage company make drinkers in various countries work together to draw a virtual heart in order to both get their coke.

Zachary Kraemer
Zachary Kraemer on March 18, 2013. @ZacharyKraemer

Amongst all the chaos in the world, Coke is attempting to make a positive impact by spreading delight with its ‘Happiness Project.’ Though the campaign has been ongoing for some time, Coke’s latest endeavor, which is currently in conception, will bring a new kind of vending machine to Coke drinkers worldwide.

Giving fans a sneak peek last December with a brief yet intriguing video, which can be viewed below, the beverage company aims to create innovations around the idea that happiness can be found in the smallest of things, like buying a Coke.

Coke-Vending-Machine-Video-Screen

The vending machine, which employs video streaming technology, will allow those aiming to enjoy a Coke, to view buyers on other machines around the world. The two thirsty friends must work together to draw a heart and earn a Coke.

Coke Vending Machine

Thinking...