Tellason is featuring real consumers in a film series to communicate the essence of the brand.
San Francisco-based jeans company Tellason is communicating the essence of its brand to potential consumers by showing fans and wearers of their jeans as they go about their daily life. ‘Tellason Stories’ is a new series of short videos highlighting the interesting people who purchase their jeans.
‘Meet Todd’ is the first film in the series of mini-documentaries featuring Todd Blubaugh, who is a photographer, artist, graphic designers, and motorcycle builder. He loves to document two-wheeled adventures with a camera and also wears Tellason jeans.
This departure from traditional 30-second or 60-second advertising explores the spirit and sensibilities of the Tellason user and shares their unique stories, promoting the brand in a different way. You can check out the first short video below: