Domino’s Box Gives Eaters Free Concerts From A Virtual Pop Star

Domino’s Box Gives Eaters Free Concerts From A Virtual Pop Star

In Japan, the popular digital performer Hatsune Miku will performa on patron's iPhones.

Emma Hutchings
  • 8 march 2013

Domino’s Japan has launched a special iPhone app and packaging design for its pizza boxes featuring the virtual pop star Hatsune Miku. DVICE reports that the ‘Domino’s app featuring Hatsune Miku’ enables users to view Miku uniforms designed by Domino’s crew, order directly from Miku, and check the status of your order in real-time.

The app’s appearance is based on her image, as is the specially designed pizza box. Once your pizza has been delivered, you can have some fun with the popular digital performer.

Domino's Box Provides Free Concert From A Virtual Pop Star

The app comes with a social camera function that enables you to capture various photos of yourself and Miku. The pizza box works like a live stage, so when you point your phone’s camera towards the box, it will turn into a dancing venue for you to watch and listen to Miku’s augmented reality performance.

Domino’s crew from all over Japan worked together to create songs for Hatsune Miku to perform through the collaborative app. You can check out the cheesy presentation video for the new app below:



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