The concert will be dependent on social media activity, with special effects and the encore song chosen online.
Doritos will hold a concert at this year’s SXSW on their famous vending machine stage, which stands at 62-feet tall. March 14th-16th, the brand will be seen in Austin with their digital and interactive experience.
The Doritos #BoldStage will be dependent on social media activity, and the more activity there is, the better the show will be. Three up-and-coming musical artists (Devin Miles, Seth Sentry, and Snow Tha Product) will compete to determine who will open for the headliners: LL COOL J, Public Enemy, Ice Cube, and Doug E. Fresh.
The winner will be determined through fan engagement on Twitter. Fans will then be able to control special effects like smoke and lasers, and help select LL COOL J’s encore song. The entire experience will be streamed live on Doritos’ Facebook page.
Throughout the weekend, fans will able to share photos of their bold moments for the chance to see those images projected onto the huge screen between musical sets. The Doritos brand will also reveal other bold fan challenges through the weekend via its social media channels.You can check out LL COOL J introducing the Doritos stage below: