The social network has unveiled a new look to reduce clutter, which is highly visual and optimized for mobile.
Facebook has unveiled a new look for its news feed, in a bid to reduce clutter and focus more on stories from the people you care about. The redesigned feed is highly visual and aims to make each story more vibrant and colorful. The photos, videos, news articles, maps, etc. that friends are sharing are highlighted, making them bigger and brighter.
The social network is also introducing new feeds to explore, including one that just shows you photos from your friends and the Pages you like, one with posts about the music you listen to, one with the latest news from the Pages you like and people you follow, and a feed that displays everything your friends are sharing.
The new design is inspired by mobile so now the best parts of Facebook’s apps are featured on the web too. The site now has the same look and feel on mobile, tablet and web. This includes a left-hand menu that is accessible anywhere you go on Facebook, and a way to jump right to the top of the news feed whenever new stories are posted.
The new design will be rolled out over the next few weeks and those who would like to get it early can visit the site to add themselves to the waiting list. You can learn more about the thinking behind the new look in the video below: