German retailer Zalando has presented its Fashion Car at the Geneva Motor Show, which merges online shopping with driving.
Online retailer Zalando has presented its first fashion concept car at the Geneva Motor Show. The vehicle embodies the company’s “vision for the future of mobile commerce with its range of mobile shopping functions.”
The Zalando Fashion Car, designed and built by the Swiss concept car creators Rinspeed, merges online shopping with driving. It is futuristic and indicative of the digital meets physical shopping experience, like Bonobos Guideshops.
The concept car is fitted with iPads and uses an augmented reality app especially designed for Zalando to recognize outfits spotted on pedestrians by the devices’ cameras. These can then be ordered directly from the Zalando online shop.
They are delivered automatically to the integrated package station in the boot of the car using GPS. The items can then be tried on in the mobile dressing room, as the back hatch drops curtains to create a make-shift changing area. Christian Meermann, chief marketing officer at Zalando, said:
As an innovative eCommerce company, mobile commerce is not just a thing of the future for us – our Zalando app already enables customers to place orders from their smartphones. With our fashion concept car, we are going one step further and expressing our vision of mobile shopping development over the next 5 years, when customers can place orders from their car as easily as from their sofa using their iPad.