Furniture Company Gives A Young Artist Global Art Fair Exposure
Moroso's Prize For Contemporary Art seeks to discover new talent and aid in launching an artist's career.
For a young artist, getting a chance to exhibit and be seen by curators and art dealers at a major art fair like New York’s Armory Show is important. It is also very difficult. Moroso, an Italian contemporary furniture design company created a competition specifically to give artists working in Italy a chance for exposure during one of the top tier art market events around the globe.
Now in its third year, the Moroso Prize for Contemporary Art awarded Dragana Sapanjoš, a Croatian artist based in Milan the chance to stage a show during the 2013 New York Armory Arts Week. Moroso turned over control of their Soho showroom to Sapanjoš who has created an installation entitled “Is Always Fading”. The installation consists of a series of large sculptural stacked ‘cakes’ and a specially selected soundtrack paired with furniture pieces from Moroso’s collection.
The work is a reflection on the emotional and intellectual layers of art making. It also symbolizes passing moments made permanent, cakes are objects of beauty with short lives. Sapanjoš created the cakes using cement, paper, silicone, lace, artificial pearls and wax and components of Moroso’s furniture. Viewed in person, the seem to be impossibly balanced and gravity defying.
“Is Always Fading” by Dragana Sapanjoš
thru March 31st 2013
146 Greene Street, New York NY