‘The Full Value of Mobile’ helps marketers better understand mobile attribution, enabling them to estimate the value it drives.
Google has introduced an online calculator to help marketers figure out ‘The Full Value of Mobile,’ as well as case studies and tips. The microsite shows five different categories related to mobile, and videos that show how a brand can monetize them.
Visitors can calculate stats like visits related to purchases either manually or by entering Google data to have it done for them. The calculator provides simple equations and benchmarks to help estimate the value that mobile drives for businesses through calls, apps, in-store, mobile site, and cross-device.
Marketers can see the total value, value per click, and ROI that mobile is driving for their business across all mobile customer paths. Johanna Werther, head of mobile ads marketing, writes in a blog post:
We hope the Full Value of Mobile Calculator helps marketers begin to investigate mobile’s impact online and offline, whether they use it as a directional estimate of mobile’s value or to spark ideas on how to build deeper and more customized models.