Gucci has introduced a line of leather handbags that don’t contribute to deforestation. The eco versions of its Jackie, Hobo, and Tote bags each come with a passport that details the life of the cow that was used to make it, from its birth to the final product.
Gucci has partnered with Paris fashion week, the National Wildlife Federation and The Green Carpet Challenge (an ethical project founded by Colin Firth’s wife Livia) to release the handbags.
Fashionista reports that they are crafted from cattle treated in an ethical way and raised on Rainforest Alliance-certified ranches, which haven’t affected the fast-disappearing landscape (cattle-ranching in the Brazilian Amazon accounts for more than three-quarters of forest clearing).
Gucci is also donating €50,000 ($65,000) to the National Wildlife Federation to aid its anti-deforestation work.