PSFK’s Hot Picks For SXSW Day 3

PSFK’s Hot Picks For SXSW Day 3

Cut through the noise and get the best South by Southwest events, tips, tools and buzz.

Nestor Bailly, PSFK
  • 10 march 2013

Whether you’re already in Austin or heading there soon, there’s no doubt you’ll be overwhelmed by the hundreds of events, launches, panels, shows and other events. Following up on our day 1 guide and day 2 selections on SXSW 2013, here are our top picks for enjoying the biggest digital event of the year.

Screen Shot 2013-03-08 at 4.18.29 PM

Is the panel you wanted to attend is full? The concert you’ve been waiting for sold out? Or just want to see what’s on around you? Check out R/GA’s Plan B site that uses geolocation data to recommend hand-picked nearby events. The best part is that it works at night too, for all the parties around town.


We’re excited to collaborate with VICE to turn our Future of Work report on its head with classes focusing on the dark arts of getting things done…or not.

On March 9th:

Subversive University – Life lessons in subversion, Day 2. Build a Rube-Goldberg death trap for maximum procrastination.

Subversive University – Lessons in workplace subversion, Day 2. How anarcho-syndicalism can get you a free market raise.

RSVP here and learn something new in these most unusual of self-improvement classes.


With hundreds of startups, apps and companies launching and showcasing at SXSW, how can you get yours noticed? One company,, sent influencers (image via Crystal Rose) a box with a sweet potato and a card to redeem a $50 Amex gift card at their booth. Nothing gets attention like free money, especially for a site whose only information is that it is “[t]he next generation of yam buying, selling and trading….Check trending yam trades at and increase your profits GangYam Style.” Other companies are trying to break out at SXSW as well with strange marketing stunts, so it seems the stakes are continually on the rise for people’s ever-fragmented attention at this mega event.


Then there’s Taco Bell’s crowdsourced rockumentary, #FeedTheBeat, happening at the Hype Hotel. Part of their ‘Live Mas’ campaign, the fast food chain wants concert goers to contribute their Vines, Instagrams and Tweets to an overall stream of Passion Pit and Wildcat! Wildcat!’s show. To participate, go to the site and grab an ‘assignment,’ even if you aren’t going to the actual show on March 11th.


Keep an eye out at Google’s Playground for their dynamic video/documentary on the creative revolution in the making as art, copy & code come together to create work that connects brands with audiences in new ways. Participants in the project include an array of brands, advertisers and digital influencers who have pushed digital advertising to where it is. You can see the first project in their ‘Art, Copy & Code’ experiment here.


Looking to get inked and share a story? Reebok has a mobile tattoo studio that collects and shares the stories of everyday people who ‘#LiveWithFire.’ If you’d like to get a tattoo and have an inspiring tale to tell, keep an eye out for the Reebok Free Ride around Austin.

Any tips or events we missed? Let us know on Twitter!



How Indiegogo Is Becoming An Adult Product Destination

Home Yesterday

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive Yesterday

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home Yesterday

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture Yesterday

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Tikva Morowati

Experience Designer, Product Strategist

Design & Architecture Yesterday

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health Yesterday

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities Yesterday

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health Yesterday

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture Yesterday

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture Yesterday

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment Yesterday

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising Yesterday

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia Yesterday

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail Yesterday

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.