Hot Wheels Vending Machine Trades Tweets For Toys
Twitter-activated Camaro-matic Trending Machine dispensed exclusive figures to those who sent geo-located tweets.
Instead of paying for a new Hot Wheels toy, how about receiving one for just tweeting about it? Marketing firm TrojanOne teamed up with Hot Wheels and Chevrolet Canada to develop the first Twitter-activated vending machine in the country.
The ‘Camaro-matic Trending Machine’ was built to celebrate the launch of the special edition Chevrolet Camaro Hot Wheels at the Canadian International Auto Show in Toronto last month. The machine was hacked to accept geo-located tweets as payment.
Guests first had to follow the @HotWheelsCanada account, enable their location services, and then send a tweet to the account with the hashtag #ChevyCIAS to receive one of two exclusive 2013 Hot Wheels Camaro diecasts.
Adweek reports that 1,500 guests tweeted @HotWheelsCanada in front of the vending machine during the 10-day event, and the account more than tripled its Twitter followers, from 1,200 to 3,800. Check out the video below to see the machine in action: