Image Tracking Service Lets Photographers Protect Their Work
Imgembed is the new embedding tool for photographs that allows for fair use of images on the internet.
- 21 march 2013
Launched at SXSW 2013, Imgembed is a new service that lets users embed photographs while giving credit to the image creator. The service is a response to a question as old as the internet itself: how do you stop people from ripping off creative content on the internet? Imgembed lets creatives upload their images, track where they are being used and receive credit and sometimes cash for it.
Sites such as Tumblr and Pinterest consist of users who post content that is generally not their own. While sometimes people link back, often there is no appropriate recognition of the image creator. This is a problem unique to images on the internet because they can be downloaded onto a private server and reuploaded onto any site. Video creators have less of a problem because they have much more control over who shares their content. Using video upload services like YouTube and Vimeo, creators can control whether their content is embeddable and still receive pay from embedded video based on views.
Imgembed, created by the folks at Design Taxi and The Creative Finder, seeks to be the image equivalent of YouTube or Vimeo. Any person can upload their original content for free, and whenever it is embedded, proper attribution is automatically attached. With simple controls, the uploader can determine whether the image can be embedded, has a watermark and how much money they want for it, as well as access to stats of where their photos are being used.
All photos are free to embed as long as they include the attribution and are under 10,000 views. If the photo receives more views or the user does not want to use the credit line, then they must pay to use the image. For every 1,000 views, the creator receives a certain amount of money that they predetermine, and Imgembed gets 30 percent.
It sounds like a healthy happy system that provides benefits for image creators and image users. It is unclear if it stops people from downloading images directly onto their server and reuploading, but it is a step in the right direction, giving credit where it is due.
See how it works in the video below: