Julian Thomson: How To Engage A Car Consumer In The Digital Age [PSFK 2013]

Julian Thomson: How To Engage A Car Consumer In The Digital Age [PSFK 2013]

Jaguar mogul discusses how he gave automotive design a new lease at PSFK CONFERENCE 2012.

Betsy Mead

Jaguar chief designer Julian Thomson had worked in the automobile industry for years but realized that it had come to a standstill where innovative design was concerned. Since his time at the helm of the luxury auto firm, he has sought to breathe new life into car design, as he discussed at PSFK CONFERENCE 2012  in London. This year, Julius Marchwicki of Ford Motor Company, will take it one step further and speak about the connection between humans and their technology, with specific reference to Sync.

On April 12, at our PSFK CONFERENCE 2013,  Julius will share his thoughts on the  changing relationship between the user and his or her automobile. He has already started to strengthen the link with Sync, which allows a driver to connect his or her smartphone to the car and access it via voice-activation software.

Watch Julian’s talk from 2012 below to get a sense of the the thought process behind designing a luxury vehicle.

We’re excited to hear what this year has in store for Julius at the PSFK CONFERENCE 2013 next month! See him and other thought leaders, business innovators and future forward creators April 12 at the Museum of Jewish Heritage in NYC for a day of inspiration and actionable insights.

Click here for more information.