Lighting company Cree has introduced new low-cost, long-lasting LED bulb that looks like a traditional bulb. They are a similar shape to the incandescent bulbs and shine just as brightly, while saving 84% of the energy in comparison. This new light bulb takes into account consumers’ hesitation to buy a more expensive light bulb even with knowing that it lasts longer and also the design preference that has hindered LED adoption.
The new Cree LED bulb is designed to last 25,000 hours, which is 25 times longer than typical bulbs, so consumers won’t need to replace them as often. The bulb is illuminated by Cree LED Filament Tower technology and provides a compact optically balanced light source within a real glass bulb.
They are inexpensive for LED light bulbs, with a warm white 40 watt replacement costing $9.97, a 60 watt warm white replacement costing $12.97, and a 60 watt daylight bulb costing $13.97. Cree LED bulbs can pay for themselves quickly and then pay consumers year after year. They are backed by a 10-year limited warranty and available exclusively at The Home Depot. Cree’s chairman and CEO, Chuck Swoboda, said:
The Cree LED light bulb was designed to offer consumers a no-compromise lighting experience at a compelling price. Over the last couple of years we recognized that the consumer is instrumental in the adoption of LED lighting, but we needed to give them a reason to switch. We believe this breakthrough LED bulb will, for the first time, give consumers a reason to upgrade the billions of energy-wasting light bulbs. We could not think of a better way to get this bulb into consumers’ hands than through The Home Depot, a visionary partner who embraces innovation.