Leo Burnett took to the streets of Austin for the second consecutive year at SXSW to uncover the innovations, disruptions, social issues and technologies that will impact the next generation of communications.
‘South by Leo Burnett’ (#SXLB) is the agency’s roundup of the most innovative things they’ve seen at the event, such as the tech and ideas set to disrupt the future. The video series features game changers (including Shaq, Anne Marie Slaughter, David Karp, Ben Huh, and Douglas Rushkoff) who provide an inside view of what really happened at the event.
#SXLB interviewed “more than 25 of the most buzzed about technology aficionados, keynote speakers, start-up founders, journalists and academia, essentially providing viewers their ‘honorary Masters in SXSW Interactive studies’.”
Also, a number of start-ups talked about their predictions for the world’s social future, Leap Motion provided a demo of their new technology, and journalists covering SXSW shared their trends and surprises.
Leo Burnett used 3D printing to create each interviewees name/logo and #SXLB channel bug, which they got to take home. All of the videos can be viewed at Leo Burnett’s site and the #SXLB YouTube channel. You can see critically acclaimed media theorist, author and PSFK CONFERENCE 2013 Douglas Rushkoff, who talked to #SXLB about an evolving culture where time is irrelevant and how it’s shaping a new kind of consumerism, in the video below: