The Most Innovative Things At SXSW [Video]

The Most Innovative Things At SXSW [Video]

Agency Leo Burnett talks to influencers on the street to get the scoop on what wowed in Austin this year.

Emma Hutchings
  • 13 march 2013

Leo Burnett took to the streets of Austin for the second consecutive year at SXSW to uncover the innovations, disruptions, social issues and technologies that will impact the next generation of communications.

‘South by Leo Burnett’ (#SXLB) is the agency’s roundup of the most innovative things they’ve seen at the event, such as the tech and ideas set to disrupt the future. The video series features game changers (including Shaq, Anne Marie Slaughter, David Karp, Ben Huh, and Douglas Rushkoff) who provide an inside view of what really happened at the event.

Leo Burnett Highlights SXSW Innovation With Video Series [Video]

#SXLB interviewed “more than 25 of the most buzzed about technology aficionados, keynote speakers, start-up founders, journalists and academia, essentially providing viewers their ‘honorary Masters in SXSW Interactive studies’.”

Also, a number of start-ups talked about their predictions for the world’s social future, Leap Motion provided a demo of their new technology, and journalists covering SXSW shared their trends and surprises.

Leo Burnett used 3D printing to create each interviewees name/logo and #SXLB channel bug, which they got to take home. All of the videos can be viewed at Leo Burnett’s site and the #SXLB YouTube channel. You can see critically acclaimed media theorist, author and PSFK CONFERENCE 2013 Douglas Rushkoff, who talked to #SXLB about an evolving culture where time is irrelevant and how it’s shaping a new kind of consumerism, in the video below:

Leo Burnett


How Indiegogo Is Becoming An Adult Product Destination

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling


Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.