British illustrator Brian Sanders has lent his talents to the advertisements for the sixth season of the popular TV show.
A 75-year-old British illustrator has created the design for a Mad Men poster to advertise the new season. Brian Sanders is an original 1960s ad man who has drawn many editorial and advertising illustrations in British publications, and also worked for Stanley Kubrick on the set of 2001: A Space Odyssey, illustrating scenes from the filming.
He is still working today and has now lent his talents to the advertisements for the sixth season of the popular TV show. He created a homage that will feature on buses, billboards, websites, TV, and inside magazines. The New York Times writes about the idea for the poster:
As the show prepared for its new season, which begins April 7, its creator, Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and ’70s and sent images to the show’s marketing team, which couldn’t quite recreate the look he was after. “Finally,” he said, “they just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.’ “