The legendary automaker is gathering photos from participants all across the world to display in Paris next month.
#Untamed is a unique digital photo installation, filled with a collection of extraordinary Instagram photos from around the world. Hosted in Paris, the installation presents impressive projections of the most inspiring photos to an international audience of art enthusiasts and translates the individual, digital style of each participant into real life.
Anyone can upload Instagram photos on untamed-installation.com to be analyzed and put on display. The #Untamed Score shows how different each individual’s style is from all the other participants. Inspired by the new Mercedes-Benz CLA the whole installation will portray a rotating series of pictures and reflects the campaign’s creative principles of ‘the natural enemy of the average.’