New Balance 3D Printed Shoes Can Run In Races

New Balance 3D Printed Shoes Can Run In Races

The sportswear company has successfully had an athlete run a race in their custom built footwear.

Lara Piras
  • 14 march 2013

The sportswear brand enters next level territory of customisation offering consumers the ‘perfect’ shoe.

Contracted New Balance athlete Jack Bolas ran a 4.01.44 indoor mile recently in what may be his most talked about performance to date. The reason being, he was the first ever athlete to be wearing 3D printed equipment specially formulated for his feet and performance levels. Sportwear giant Nike were first to announce their first printed shoes back in February with their Nike Lasor Venim Talon shoe that has similar design aesthetics in mind; to aid athletes’ traction during performance. Yet New Balance were first to have an athlete physically compete in a race, bringing further attention to what could be the future of performancewear.


New Balance began their research by putting Bolas into censored shoes to enable them to understand how his feet interact with the shoe alongside high-speed cameras tracking his every move in correlation with the track itself. Findings led the brand to use the correct number of spikes and situate them in the perfect position, while customising the amount and shape of the plastic cleats. The shoes were then printed using Selective Laser Sintering (SLS) technology that uses biomechanical data, specially created software and high-powered lasers to fuse particles together to form a 3D shape, i.e. the shoe. Bolas then tested several prototypes before he decided on the winning pair.


Further research tells us that 3D printing and using such precise customisation is only the beginning. This process in comparison with standard manufacturing means not only lower costs but also a significant decrease in lead times. What would take a week, now can take hours, and this also gives researchers more time to play around with ideas as they can instantly print prototypes based on the runner’s strategy for a particular race to be trialled and tested, further increasing the product’s potential.

New Balance CEO Robert DeMartini told, “3-D printing unlocks an entirely new level of design, allowing us to elevate design within the company to ensure we bring consumers the best in both performance and design.”

The shoes aren’t available for consumers just yet but variations in designs based upon weight, running style and cushioning preference are already in talks and may well be on a shelf near you in the not so distant future.

New Balance


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Sports Debrief

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Nicolas Franchet

Retail, Mobile, Social

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.