menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

OXO Stop-Motion Ad Turns Household Items Into Delicious Food

OXO Stop-Motion Ad Turns Household Items Into Delicious Food

Oscar-nominated filmmaker PES adds his own special touch to bring pizazz to a British cupboard staple.

Betsy Mead

OXO Cubes are classic items in the British kitchen, but sadly until now never “cool” things to have in the pantry. A new commercial from acclaimed animator and videographer PES (NY-based Adam Pesapane) may help turn that around. The campaign, produced by JWT, sees PES use a similar style as that featured in his previous offerings, ‘Fresh Guacamole’ (2012) and ‘Western Spaghetti’ (2008).

In these short films, seemingly random objects were transformed into into a bowl of guacamole and spaghetti respectively, using a ‘stop-motion’ method. The same technique is employed in the OXO short, but the items, which range from a ballet shoe chicken to button Mini Cheddar biscuits, come together to form a delicious meal cooked by Mom.

The campaign first hit UK TV screens on Friday, March 1. Will it bring a new kind of brand recognition to the famed stock-cube purveyor? Mom may be the word.

baseball

OXO

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store