menu

Using Tech To Provide Shoppers With Better In-Store Experience

Using Tech To Provide Shoppers With Better In-Store Experience
Retail

With the help of partner iQ by Intel, PSFK looks at how technology is improving customer service.

PSFK Labs
  • 31 march 2013

For a while there it looked like online shopping was going to spell the end of bricks-and-mortar retail. And although Amazon is still selling like crazy and big box stores are succumbing to showrooming, there’s never been a more exciting time in the retail world. New technologies like interactive displays and shopper tracking allow a depth of engagement and personalization that’s impossible online, preserving the core human aspect of ‘real retail’ that makes in-person customer service so important. In this piece, created in partnership with iQ by Intel, PSFK looks at new tools retailers (and shoppers) can use to make the customer service experience exceptional.

Intel Service 2

Even before setting foot in a store there are ways personalize your shopping experience. By submitting your information prior to a visit, you can help the customer representatives help you find exactly what you want, and get recommendations tailored just for you. Although online-only, Modcloth is a service that give customers one-on-one fashion advice based on past purchases and preferences. Physical retailers could easily adopt a similar model where via app or social login users submit their preferences and details, so when they arrive a tailored experience is ready and waiting for them, as if they were a regular. Imagine being greeted in your favorite store by name, with a selection of items just for you to browse (likely with a special discount) just for volunteering some information!

Intel Service 3

The possibilities expand when geolocation and social mentions are thrown into the mix. Using shoppers’ public social media posts and publicly shared information data, retailers can target consumers who are near a store with context-relevant discounts and coupons. Fashion shopping app Snapette alerts users to specific items (shoes and bags for example) nearby, and companies can send them targeted information based on their preferences. For example, if you took a photo of some shoes you liked and tagged the brand, a shoe store having a sale could send you a message offering that exact pair at their discounted price. It’s a win-win.

Alternatively, let’s say a shopper didn’t plan ahead on going to a particular store, but is a regular, loyal customer. The retailer who has an idea of what the customer likes from their purchase history and social activity can anticipate exactly what the customer wants, and provide it when they signal for it. Fashion retailer Burberry is in the process of rolling out an always-on tracking feature called Customer 360 that monitors where a shopper has made purchases or mentions of the brand through Twitter. Service associates will have the right information to tailor their service specifically to customers’ preferences, while being mindful of their perspective about the brand and specific products they like. Creating such a customized in-store experience increases the chance of a sale and enhances the sense of value for the consumer.

Intel Service 5

Besides preempting customers’ needs (which requires people to share information, something not everyone is comfortable with), businesses can use other new technologies to enhance the retail experience. How? With robots, of course.

To read how robots are enhancing the in-store experience, continue reading here at iQ by Intel.

With the help of iQ by Intel, PSFK.com is exploring how technology impacts our lives. iQ by Intel connects readers to the trends and discussions that are moving our planet forward. To read more inspiring stories about how technology is unleashing the world’s human potential to create a better future visit iQ by Intel.



Retail
Trending

Banned Books Week Urges People To Seek Out Controversial Works

Syndicated
Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Evan Korn

City Gov + Experiential Events

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.