PSFK’s Hot Picks For SXSW

Cut through the noise and get the best South by Southwest events, tips, tools and buzz.

With the biggest digital/musical event of the year in full swing, there’s so much going on it can be hard to tell what’s worth your time. So many brands, bands, startups and events vying for your attention…fortunately, like with our previous guides, we’ve curated a list of happenings and tools.

Part of its Art, Copy & Code project, Google teamed up with Adidas to create a talking shoe that comments on your activity through Google+. They demoed a pair of the Talking Shoes at the Google Playground over the weekend and are not planning to make many (if any) more, so if you missed your chance to check them out then watch the video above.

sxsw-vines

Vine is definitely one of the most fun and popular new apps in a while, and its widespread use at SXSW is proof of that. This site pulls together hundreds of the little 6-second videos into one place, so you’ll always know what’s happening everywhere in Austin. It’s really fun to see the range of activities people are engaged in – everything from hushed panel audiences to wild concerts and puppets being interviewed.

shaq-sxsw

It turns out that former NBA star Shaquille O’Neal is quite the tech entrepreneur. TechCrunch had him for a fascinating interview (did you know he had Twitter’s first verified account?) about his work in tech, where he invited startups to pitch him 15-second business propositions via Tout.

depeche mode

If you’re hankering for a little nostalgia, legendary electronic group Depeche Mode will sit down for an interview on March 13th, and are expected to discuss their upcoming album and US tour. They will be playing live at Austin’s Brazos Hall on March 15.

posse-sxsw

Want to know where the biggest names in tech, marketing and publishing go out during SXSW? Then check out this collection of streets from Posse, a social search engine for eating, shopping and drinking. Then make your own street of your favorite places and share it with your friends.

Any tips or events we missed? Let us know on Twitter!

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