Retail Concept Doubles As Art Space And Nightclub
Distinct rooms within the LN-CC shop allow for experimentation yet retain focus.
- 12 march 2013
LN-CC (Late Night Chameleon Café) operate a stealthy appointment-only boutique in East London that appears to have gotten the logistical kinks worked out. Rather than adopting Prada’s Swiss army knife approach, LN-CC periodically renovate sections of the store, treating them more like art installations. The shop recently re-opened with updates to areas previously constructed by set designer Gary Card. The interior theme has gone more sleek and polished in contrast to Card’s use of rough lumber. The shop is divided into four individual product rooms, a library, a record store, gallery and a club space.
Footwear is now displayed in the Secular Space (top photo), a white tunnel looking something like a space ship interior from the film 2001. Mirrors at either end create the illusion that the space extends on to infinity.
The Chameleon Sound Space is a private bar and party room that compliments LN-CC’s musical interests. They formed an in-house record label call LN-CC Recordings and offer an in-store mix series for free download from their soundcloud page.
Here’s a few more photos of the interior including the former tunnel by Gary Card.
photos: Ben Benoliel / LN-CC