menu

Train Company Promotes Destinations With Illustrated Culinary Guide

Train Company Promotes Destinations With Illustrated Culinary Guide
Advertising

Mitch Tonks and UK train group team up to produce eye-catching, well-designed guide to seafood, available for purchase in transit.

Betsy Mead
  • 26 march 2013

First Great Western is about to make train journeys more delicious. Instead of the standard, tourist-friendly, visit-these-destinations booklet, the company is offering a fresh, colorful guide to the best seafood that its stopping points have to offer.

FGW25638 Little Black Book PAGES.indd

The pamphlet, called ‘My Little Black Book of Seafood‘ was the brainchild of UK seafood chef Mitch Tonks, a proprietor of 4 seafood restaurants and an author of several books. He conceived of the idea with the transport company, and then reached out to  The Leith Agency to bring it to execution. CIA illustrator Jill Calder lent her talents to the project; evidence of her contribution is clearly visible in the lively drawings of oysters, lobsters and diners.

train5

Tonks, owner of several seafood-centered establishments, said to Creative Review

The book was put together so people could pick it up on the train and work out how to go and eat some of the best seafood on the planet.

FGW25638 Little Black Book PAGES.indd

Train travellers will be able to purchase the book on First Great Western trains in the Express Cafe for £1.50. Proceeds will go towards the Fisherman’s Mission, a charity to provide assistance and help to fisherman encountering difficulty in their lives.

train2

If travel in the UK is not on the agenda over the next few months, it is possible to have a look at the publication online.

FGW25638 Little Black Book PAGES.indd

First Great Western

Advertising
Trending

Get A Better Idea Of How You Are Wasting Your Time

Mobile
Work Today

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Trending

Get PSFK's Latest Report: Future of Work

See All
Food Today

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Today

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Today

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

Design Today

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Today

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Ai Today

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

Travel Today

This Head Hammock Promises The Best Sleep You’ll Ever Get While Traveling

NodPod holds your neck and back perpendicular, hopefully putting an end to sleepless and uncomfortable journeys

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

No search results found.