Mitch Tonks and UK train group team up to produce eye-catching, well-designed guide to seafood, available for purchase in transit.
First Great Western is about to make train journeys more delicious. Instead of the standard, tourist-friendly, visit-these-destinations booklet, the company is offering a fresh, colorful guide to the best seafood that its stopping points have to offer.
The pamphlet, called ‘My Little Black Book of Seafood‘ was the brainchild of UK seafood chef Mitch Tonks, a proprietor of 4 seafood restaurants and an author of several books. He conceived of the idea with the transport company, and then reached out to The Leith Agency to bring it to execution. CIA illustrator Jill Calder lent her talents to the project; evidence of her contribution is clearly visible in the lively drawings of oysters, lobsters and diners.
Tonks, owner of several seafood-centered establishments, said to Creative Review
The book was put together so people could pick it up on the train and work out how to go and eat some of the best seafood on the planet.
Train travellers will be able to purchase the book on First Great Western trains in the Express Cafe for £1.50. Proceeds will go towards the Fisherman’s Mission, a charity to provide assistance and help to fisherman encountering difficulty in their lives.
If travel in the UK is not on the agenda over the next few months, it is possible to have a look at the publication online.